The great John East visited UCSD to give two lectures. John’s first lecture, “How to Succeed at Whatever You End Up Doing,” imparted knowledge that he has gained over his career to the “Embedded Systems Design Project” class. His second lecture in the Embedded Systems Seminar on “The History of Silicon and Semiconductor” was filled with stories of his long and storied career in Silicon Valley. John uniquely connects with the students and gives sage advice on business, research, and life. His nearly annual UCSD visits are always one of the highlights of my academic year.